From 3–5 August, Urban Pioneers was back in Copenhagen for CIFF, during Copenhagen Fashion Week, to present our new Spring/Summer 2027 collection.
CIFF is always a highlight for us. Three busy days filled with new collections, familiar faces, new connections and conversations about the season ahead. Most importantly, it is a chance to finally share what we have been working on behind the scenes.
INTRODUCING SS27
At our stand, we presented the first look at Urban Pioneers SS27, featuring our upcoming collections for both women and men.
SS27 stays true to who we are as a brand: Scandinavian, contemporary and relaxed. This season brings fresh summer colours, lightweight fabrics and a mix of clean essentials and more distinctive pieces.
The collection is designed around the way we want to dress during spring and summer. Comfortable, confident and easy to make your own. From everyday favourites to pieces made for long summer evenings, SS27 is all about creating a wardrobe you will want to wear again and again.
THREE DAYS AT CIFF
For us, CIFF has always been about more than presenting a new collection. It is about the people we meet along the way.
We loved catching up with customers and partners we have worked with for years, while also meeting new faces and introducing Urban Pioneers to people discovering the brand for the first time.
These conversations are a big part of what makes CIFF special. Sharing ideas, hearing feedback and talking about what is happening in the industry gives us new inspiration and energy for the season ahead.
After three full days in Copenhagen, we returned home inspired and excited about what is next.
A big thank you to everyone who stopped by our stand, spent time with us and got a first look at the new collection.
